Interesting article about the growing trend for musicians to "sell out" and pursue alternate revenue streams.
http://2010.newsweek.com/essay/the-end-of-selling-out.html#comments
It seems pretty obvious to me that (artistic issues aside) that one of the things driving recording artist to corporate deals is the loss of revenue due to illegal downloading of their primary product and revenue source. I actually find myself on the side of the artists in this one. Imagine having a significant portion of your income lost because people feel that it is acceptable for them to steal your product via illegal downloading.
Why do we act surprised by this?
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